SKILLS
Here are my skills that drive growth, boost engagement, and expand brand reach online –
SEO
SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google. It involves using keywords, creating quality content, and optimizing technical aspects to attract more organic traffic and rank higher in search results.
SMM
SMM (Social Media Marketing) is the use of social media platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn to promote a brand, product, or service. It involves creating and sharing content, running ads, and engaging with followers to build awareness, drive traffic, and increase sales.
DIGITAL MARKETING
Digital marketing is the promotion of products or services using digital channels such as search engines, social media, email, websites, and mobile apps. It includes strategies like SEO, SMM, email marketing, content marketing, and online advertising to reach and engage a target audience, drive traffic, and generate leads or sales.
WEBSITE DEVELOPMENT
Website development is the process of creating and building websites for the internet. It involves designing the layout, writing code, and developing features to ensure the site is functional, user-friendly, and responsive across devices. Website development includes both front-end (what users see) and back-end (server, database) work, often using languages like HTML, CSS, JavaScript, and tools like CMS platforms or frameworks.
SEM
SEM (Search Engine Marketing) is a digital marketing strategy used to increase a website’s visibility on search engine results pages through paid advertising. It typically involves running pay-per-click (PPC) ads on platforms like Google Ads, where advertisers bid on keywords to show their ads to users searching for related terms. SEM helps drive targeted traffic quickly, boost brand awareness, and generate leads or sales.
GOOGLE ADS
Google Ads is a tool from Google that helps businesses show their ads to people online. These ads can appear on Google search, YouTube, or other websites. Businesses choose keywords and only pay when someone clicks on their ad. It’s a simple way to reach the right people, get more visitors to a website, and grow sales or customers.